Cannes Lions

COFFEE AND DESSERT

CIM CREATIVE, Seoul / YAKULT / 2011

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Overview

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Credits

Overview

Description

Client Cocoburni wanted to make a cafe brand for premium coffee and dessert:taste (the best barista and chocolatier), interior(with a certain theme), hand-made cakes made twice everyday, and so on.

Execution

Even though it was a cafe for coffee and deserts, we gave up the widely known symbols, coffee beans and cups. Instead, we created the symbol that describes Cocobruni's philosophy and what the brand pursues, a design which leads the culture as a messenger for better communication.

Outcome

Six Cocobruni shops opened and:- saw sales of 400% compared to their competitors.- raised TOM as a premium brand with special taste, design, and advertisements.- created good advertisements and was well-known to people due to good brand design.- had high media awareness.

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