Dubai Lynx
TBWA\RAAD, Dubai / NISSAN / 2021
Awards:
Overview
Entries
Credits
Execution
The audio starts with giving alternating specific information about King Umberto I from Italy & a famous chef, also named Umberto. Starting with how both of them were born on the same day, of the same year, in the same town moving to some other pieces of information like they were both of the same height, had similar facial features. Some more hard-hitting similarities like how they both died build to the conclusion that both the Umbertos’ lives had a lot of strange coincidences.
The listener’s attention is then drawn to an analogy that when two completely different lives can have so many coincidences, it’s not a surprise that it could be a coincidence for two drives to reverse in the same parking spot.
The spot then introduces the new Nissan X-Trail that has an Intelligent Around View Monitor. The spot ends with the signoff – Coincidences happen, accidents shouldn’t.
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