We designed an interactive display that invites users to place a coin on the image of Paralympic athlete Joachim Gérard. When they do, it appears as though he has won a medal. The message? By sponsoring our athletes, you increase their chances of winning. To donate, all you have to do is press the button on the display, making your coin drop. Or you can make a direct donation on crowdfunding platform empower.paralympic.be

The campaign was launched across various media channels, including online, in print and most importantly, as an interactive display that collects donations directly. The display was launched across the entire Boomerang advertising network in Belgium, appearing across 300 different locations, including other advertising agencies.

Since the ad only launched halfway through April we're still collecting results. They will be updated on www.coinsfordreams.be