Cannes Lions

COKE JUMPIVERSITY

REPUBLIC GROUP, Budapest / COCA-COLA / 2015

Presentation Image
Case Film

Overview

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Credits

Overview

Execution

The App uses live camera image and project several hopscotch track, counts the jumps and adds up burnt calories to the team scores. With this App teams from hundreds of kilometers can enjoy the atmosphere of hopscotch race. We organized semi-final university inhouse events where the best teams could compete then a final for the country!

Outcome

First time in history a traditional game become a contemporary app with a help of a mobile device. We showed young adults that they can have fun, move, burn calories and connect with their friends at the same time – all thanks to Coke Jumpiversity. More than 4000 students enrolled, over 300 teams burnt calories. The app hit the most popular app in sports category of Hungarian AppStore, re-introduced and re-defined the healthy fun game of childhood, but now in app form!

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