Mixed Fans. Helping non-fans find their unlikely national team to support.

At the heart of this idea, was the universal truth that everyone’s genetic heritage is a big amalgam of different cultures and nationalities.

So, we invited people without a team to support, to take a DNA test.

And envisioned a unique way to deliver their results, just in time for the big games.

We created tailoring service that connected them to their heritage, and stationed them in Dubai’s most popular football-viewing venues.

There, fans were presented with their DNA results, in the form of new hand-crafted football jerseys.

The DNA test helped them discover their origins, revealing their roots, and giving them a team to support.

We turned the World Cup into a moment of discovery and inclusion, bringing the universal joy of football, to everyone.