We decided to become a part of the weather segment through a simple action. The weather girl starts her segment giving the forecast and at a given moment, without previous notice, she sneezes towards the weather icons on the map dispersing them. When this happens, a sign that reads: 'In this cold time, take Redoxon', appears in the lower part of the screen.

A sneeze in several weather segments was enough to communicate to over 200,000 people (newscast ratings) the importance of reinforcing their defenses in winter.