MULLENLOWE ISTANBUL, Istanbul / UNILEVER / 2017
We asked parents and their children separately and asked them the same question: “What is your best memory that you shared together?” At the video, we first showed the answers of the parents which were quite materialistic. They shared the “big” events in which they either bought something expensive or spent a lot to take their children to somewhere special. Afterwards, we showed the kids’ answers. They all talked about the small moments as the most cherished by them. Thus, it was demonstrated that the “big” memories for children are in fact the “small” moments that is shared with the family. At the end of the video, we made the parents watch the answers of the children and took their comments.