Constipation is embarrassing, no one wants to refer to it directly, and yet it is a common ailment many suffer from.

How can Gui Ling Yuan Fang Herbal Tea, which specialises in products that relieve occasional constipation, make the topic less awkward?

Enter Poophemisms.

A series of humorous, whimsical phrases that refer to the problem of constipation in an indirect, tongue-in-cheek way – thereby making light of an awkward topic.

Each radio spot features a well-spoken, elderly gent reading out a series of ‘poophemisms’ which humorously indirectly refer to constipation, thereby making light of a normally awkward topic.