Cannes Lions

COLLEGE FOOTBALL SPONSORSHIP

LEO BURNETT USA, Chicago / ALLSTATE / 2008

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Bergwood.net is home to the “Kicker in Training” film series that documents Bergwood’s quest to play college football.

More like a video game than a website, visitors navigate the site by controlling Bergwood. They can make him walk, jump and, of course, kick things while they explore his world.

The site is divided into four environments that reflect the films’ themes: Bergwood’s backyard, Windy Mountain, Toeism Temple and Miss Mandy’s Ballet Studio.Allstate® produced the site to promote their sponsorship of College Football, the BCS National Championship and the Good Hands College Scholarship Program.

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2021, ALLSTATE

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