Cannes Lions
FCB CHICAGO, Chicago / VALSPAR / 2015
Awards:
Overview
Entries
Credits
Execution
Our colorblindness-correcting glasses solve a human problem – allowing the 300 million people across the globe that our colorblind to see the full spectrum of color. By bringing color to the colorblind, our partner and Valspar brought a greater appreciation of color to everyone. This builds directly on Valspar’s core belief that everyone should experience color to its fullest.
This is a completely new invention for which our partner has patent-pending.
Using our design methods we are able to design complex spectral filters to assist color vision for a wide variety of applications. The spectral filters are the foundation for our colorblindness-correcting glasses.
Our future product portfolio will expand to encompass a number of innovative lens products that approach the problem of spectral filtering in a fundamentally new way.
The initial research was conducted under a National Institute of Health grant. The consumer-ready product was developed with investment capital resources.
Outcome
Valspar and EnChroma will continue their relationship to bring color to the colorblind
The colorblind-correcting glasses will continue to be improved – especially with the level of public attention and sales as a result of the EnChroma/Valspar relationship.
Overall, the EnChroma/Valspar relationship has had a significant influence on both partners’ respective industries; the optical-assistive industry and the paint industry. The attention brought by the partnership to the field of colorblindness is fueling new innovation. While the association of color (via the colorblind) with the Valspar Paint is driving awareness and interest in that brand.
The campaign had over 800 million media impressions in just one month. Thousands of colorblind stories were shared by consumers, and we created the first global colorblind community.
300 million colorblind people now have the opportunity see color for the first time. By bringing color to the colorblind, Valspar brought a greater appreciation of color to everyone.
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