Cannes Lions
CHEIL WORLDWIDE, Seoul / SAMSUNG / 2015
Overview
Entries
Credits
Execution
In total, we produced an outstanding number of 900 films to counterbalance the weather in all six cities. Most importantly, the use of data enabled us to express the universal power of color through ‘Color Therapy’ and lift the mood of thousands of people across the world.
Outcome
Editorials all across the world.
Improvised ‘Color Therapy’ flash mob.
Most importantly, these unique installations demonstrated the mood-lifting power of color on the thousands of people who move through the heart of each city every day while also promoting the powers of the new GALAXY Tab S.
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