Vodacom’s Youth Proposition is an offering focused on keeping “under 24 year olds” in touch with their world. Create a cellphone Starter Pack that will demonstrate this.

Each separate element in the campaign is monochromatic, but together display the idea of ‘colour’ – a metaphor for “more”. Exploding devices illustrate “more” even further, saying it’s time to forget about the conventional and get ready for more, newer and better.

310,000 active Colour customers