We decided to demonstrate the colour impact of Canon's new printers by delivering a beautiful bunch of fresh flowers to 2,500 IT decision makers. Tucked into the colourful bouquet was a card inviting recipients to go online to find out more.

Canon closed sales off the back of the campaign within two weeks. Customers even emailed to say how they loved having their dull editorial offices made brighter, and how impressed they were with the demonstration of Canon colour.