This banner was launched as part of a promotional campaign for Mitsubishi Motor's new car COLT. Based on the campaign concept, "Serious Serious Serious," we established the virtual "Seriously Serious Lab" in order to research how "seriously serious" COLT really is. The research goes far beyond serious rival car comparisons; to make clear the real "seriousness" of COLT, COLT was compared to just about everything. Comparing COLT to these highly usual objects emphasises the car's features and contributes to COLT's branding, while providing the visitor a thoroughly entertaining experience.