Over the past year, DIRECTV’s mind-numbingly repetitive ad campaign has convinced people that they offer the most high-definition programming. But the fact is, Comcast has more. Our goal was to correct this misconception in the minds of consumers and get them to switch from DIRECTV to Comcast. Instead of doing yet another scripted ad, we decided to do real interventions on actual DIRECTV customers, filmed on hidden camera. We secretly worked with the DIRECTV customer’s spouse or roommate to organize an intervention that was %100 real. In the end, all the DIRECTV customers agreed to switch to Comcast.