Cannes Lions
BBDO , New York / MARS / 2021
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In this :30 Super Bowl commercial, “Come Together,” we see how empathy, laughter and, of course, some M&M’S, have the power to bring people closer together. After a year full of division, M&M’S wanted to spotlight a few culturally relevant moments and behavior—like mansplaining, or calling someone “Karen”—that keep us from feeling connected to one another. By extending the proverbial olive branch with a bag of M&M’S, the brand hopes to inspire others to own their mistakes and put the past behind them with a little levity and chocolate.
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