Cannes Lions

COMEDIAN-FISH

VOSKHOD, Ekaterinburg / MERIDIAN / 2013

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Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

The slogan of the brand is 'Meridian Catch the positive mood!'

Rich in Omega-3 acids, Meridian products raise serotonin, hormone of joy.

Fish helps to perk up mood. To demonstrate it we invited a Comedian-fish. A professional comic made the fish move and speak with the help of remote control and entertained people in a shopping mall. A new star show was a great success.

Outcome

More than 40,000 people have met the fish face-to-face and hundreds of thousands people have seen the performance on various Russian media channels, social networks and YouTube.

Searching for 'Meridian' has grown by 176%,

Sales increased by 28%

Now the Comedian fish is on tour all over Russia

Meridian. Catch the positive mood!

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