Cannes Lions
VOSKHOD, Ekaterinburg / MERIDIAN / 2013
Overview
Entries
Credits
Execution
The slogan of the brand is 'Meridian Catch the positive mood!'
Rich in Omega-3 acids, Meridian products raise serotonin, hormone of joy.
Fish helps to perk up mood. To demonstrate it we invited a Comedian-fish. A professional comic made the fish move and speak with the help of remote control and entertained people in a shopping mall. A new star show was a great success.
Outcome
More than 40,000 people have met the fish face-to-face and hundreds of thousands people have seen the performance on various Russian media channels, social networks and YouTube.
Searching for 'Meridian' has grown by 176%,
Sales increased by 28%
Now the Comedian fish is on tour all over Russia
Meridian. Catch the positive mood!
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