Cannes Lions
GREY WORLDWIDE, Dusseldorf / VIACOM / 2012
Overview
Entries
Credits
Execution
When people appeared at the bus stop a Comedy Central scriptwriter started to write relationship jokes about them and uploaded it instantly into a speech or thought bubble above them. Online people also had the opportunity to write their own jokes and send them in real time via the Comedy Central Facebook page. This way, a local event became a national happening.
Outcome
We entertained passing pedestrians and created attention for the new show, it made people laugh online and offline and that was exactly what Comedy Central wanted.
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