The campaign targets the housewife. We wanted to show her how soft Comfort makes your clothes in as entertaining a way as possible.We created a film that really dramatises how good clothes can feel. Clothes don't just feel great...but irresistible. Irresistible enough for even seasoned naturists to abandon a life of nudity and return to the pleasure of wearing skirt, shirts and "fawn, lambs-wood turtle neck sweaters."