Cannes Lions

COMFORT INN

ARNOLD WORLDWIDE, Arlington, Va / CHOICE HOTELS / 2008

Film

Overview

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Credits

Overview

Description

While Comfort Inn has high overall awareness, parent company Choice Hotels asked Arnold to use the Internet to communicate the brand’s emotional benefit to potential guests. Arnold devised a series of pre-roll videos to memorably convey the idea that Comfort Inn helps travelers get back to their 'comfort zone'. Since the target audience is down-to-earth and don’t take themselves too seriously, Arnold used short, humorous vignettes that show people in various uncomfortable situations. These squirm-inducing videos make viewers want to click through to the Comfort Inn site to view more videos and spend more time with the brand.

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