We thought the idea of getting daring comedy ideas through the endless reams of BBC red tape was funny in itself and enlisted the help of hit sitcom W1A to bring the idea to life.

In a series of 4 episodes we told the story of the W1A marketing team trying to come up with ideas that would resonate with the public this Red Nose day.

The results were staggering. The campaign was the most requested programme that week on iPlayer with 1 million requests. We sold 7.6 million noses and fundraising kits ran out and had to be reprinted, that’s an increase of 30% on 2015. Viewers on the night peaked at 7.4 million. And Red Nose day raised nearly £80 million for charities around the world.