Cannes Lions

Coming Closer

J. WALTER THOMPSON DUBAI, Dubai / LISTERINE / 2016

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

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Overview

Description

Interactions are more pleasant when people have good breath. We wanted people to realise this so they made Listerine a part of their dental habit.

The world has become a more crowded place, meaning less personal space. Using a satirical tone, we decided to showcase how during times of such space crunch it’s the little details of personal hygiene that can make our experience with each other a more pleasant one.

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