Consumers were not aware which brand to use about tattoo care, and brands didn’t have taken any action yet. So, tattoo owners didn’t know which product to use to keep their tattoo protected. This was a potential opportunity for us. At the same time, In Turkey, tattoo is a taboo due to the religious prejudice. Despite that, 1,4th of people have a tattoo. But when it comes to show them, they are afraid of getting culturally executed. We reach the conclusion that people need to know that tattoos are not something to be hidden or shamed.

For the first time a brand created a book of immortalized stories that tattoo-owners wanted to last forever.

We created a tattoo bank to keep every tattoo owners’ story forever and made each tattoo certificated with a copyright.

Bepanthol, not only cared for the skin but also the tattoo owners felt taken care of.

A young woman's cat meows constantly and puts her paw on the same part of her owner’s belly all the time. Although the woman does not understand the reason at first, for a small instant she doubts whether there is a problem with her. Turns out she has cancer; the cat sensed it and help her find out. She is saved thanks to early detection. She then gets her cat's paw tattooed.

Our films were loved so much, the audience asked for a continuation of the series. The films pulled heavy traffic on social media from the very first moment they were broadcast. Our campaign attracted a great attention, it ranked 1st in ad searches for March 2022, Bepanthol Derma reached record sales in the category. The ad brand match score reached to 97%. Top of mind awareness on tattooed skin care score has increased from 43 to 56. The recommendation score of Bepanthol Derma for tattoo care has increased from 17 to 35.