To do this Fiat Professional have projected onto the protective cover of scaffolding a famous videogame, whose main star is just a worker. But it’s not a classic videogame, it’s a special one where there is no room for mistakes – ever: a game with one life only.Just like at work. Then we asked workers at construction sites to play.

The event has attracted the attention not only of those who had just finished to work on the scaffolds, but also the many passers-by and especially the press, which gave great importance to the news inside the news.An operation that has brought the security issue to be the talk of the town, even in the other cities where the event has been replicated.