Cannes Lions

COMMITMENT

DONER, Southfield / COX / 2013

Case Film
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OVERVIEW

Description

Switching to a new Internet or TV service provider is a lot like entering a new relationship - at first, they may look attractive and say all the right things, but once you discover their flaws, you realize you made a terrible mistake.

So to stem the advances of the competition, Cox had to expose the truth about their binding contracts.

We had to warn the world, Careful What You Switch For.

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