Cannes Lions
W&CIE, Paris / HAVAS / 2010
Overview
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Credits
Description
As one of the world's six leading communication groups, HAVAS wishes to develop an increasingly targeted approach to its various audiences.The Group is committed to a policy of sustainable development, which it must demonstrate on every one of its communication tools.
Execution
Four posters for an annual reportFront:1.'L’Essentiel'(Fundamentals), presents the Group's organisation to its institutional public.2.'Repères & Chiffres' (Facts & Figures). details its economic results for its financial public.3.'Points de vue créatifs' (Creative Viewpoints) illustrates creative testimonials,4.“Aller plus loin” (Going Further), targets the general public and describes the Group's SER policy
Outcome
A 'One-to-One' ecodesign document with a low carbon cost entailing limited use of paper.
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