Cannes Lions

COMMUNICATION AGENCY

W&CIE, Paris / HAVAS / 2010

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

As one of the world's six leading communication groups, HAVAS wishes to develop an increasingly targeted approach to its various audiences.The Group is committed to a policy of sustainable development, which it must demonstrate on every one of its communication tools.

Execution

Four posters for an annual reportFront:1.'L’Essentiel'(Fundamentals), presents the Group's organisation to its institutional public.2.'Repères & Chiffres' (Facts & Figures). details its economic results for its financial public.3.'Points de vue créatifs' (Creative Viewpoints) illustrates creative testimonials,4.“Aller plus loin” (Going Further), targets the general public and describes the Group's SER policy

Outcome

A 'One-to-One' ecodesign document with a low carbon cost entailing limited use of paper.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Post-it Wars

HAVAS NEW YORK, New york

Post-it Wars

2017, HAVAS

(opens in a new tab)