Cannes Lions

COMMUNICATION SERVICES

ALLAXIA, Milan / POSTE ITALIANE / 2004

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The goal's to give a practical demonstration of what Postatarget makes possible by using special formats and printing material, as well as objects enclosed in the packages. In the package, you'll find a painting by a famous contemporary artist. A nice gift that can be hung! The concept is: with Poste Italiane, Direct Marketing communication could be ‘art’. Postatarget allows you to express yourself without limits, to the point where you can create a piece of art! Poste Italiane provides all types of companies with tools to create by themselves their Direct Marketing masterpiece: paper and a box of pastels!

Outcome

The campaign was run on the 19th of March 2004 so it is still too early to have significant feed back.

Similar Campaigns

12 items

Roller Radio Coaster

LA NINA, Buenos aires

Roller Radio Coaster

2024, PARQUE DE LA COSTA

(opens in a new tab)