A wall was covered with a backdrop that had a height measuring scale and Complan branding. In front of this backdrop, at a distance of approx. 7 feet, a source of light was placed on the ground level.

The spot became an attraction for every kid in the locality. Charmed by the shadow formation, kids would come (accompanied by their parents) and spend hours playing in front of the Complan backdrop, and scoring over each other on the height scale. Preliminary estimates indicate that the sales of Complan in the nearby outlets have gone up by almost 12%.­­