Spikes Asia
Complete the Slurpee Summer Hit Song
GIGIL, Taguig / 7-ELEVEN / 2018
Overview
Entries
Credits
Overview
Background
7-Eleven was highly successful in pushing sales
during the 2016 elections. But how do you do something as purchase-generating
this year when there are no elections?
Description
The 7-Eleven Slurpee Song was released on Spotify, with missing lyrics drinkers were asked to write as composers, by engaging with Slurpee.
Execution
The whole campaign was a refreshing blast...we even rolled out the song
in the Slurpee Summer Hit Fest!
The results left us not just mind blown...but brain frozen.
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