Spikes Asia

Complete the Slurpee Summer Hit Song

GIGIL, Taguig / 7-ELEVEN / 2018

Presentation Image
Demo Film
MP3 Original Language
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Overview

Entries

Credits

Overview

Background

7-Eleven was highly successful in pushing sales

during the 2016 elections. But how do you do something as purchase-generating

this year when there are no elections?

Description

The 7-Eleven Slurpee Song was released on Spotify, with missing lyrics drinkers were asked to write as composers, by engaging with Slurpee.

Execution

The whole campaign was a refreshing blast...we even rolled out the song

in the Slurpee Summer Hit Fest!

The results left us not just mind blown...but brain frozen.

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