Accor Hotels in Brazil runs a 'Compliments Loyalty Programme'. With it, guests can collect points on their trips and exchange them for free stays. Our aim with this promotion is to improve hospitality frequency, inciting people to enjoy the main benefits of the card: not paying for their stay. So we created an unpublished interactive project that shows the advantage of the card, integrating actual and virtual. It all starts with sending a teaser-card to the people who have just joined the Programme.(The teaser cards are essential for viewing the piece. Copies have been sent to the Festival organisation).