To connect people’s key interests to better experiences, we created “Intel Ideajam,” an online video series of collaborative forums on relevant topics, including content creation and music. We tapped digital production company Katalyst and social and digital content experts to bring this concept to life. Katalyst co-founder and Hollywood star Ashton Kutcher served as a moderator, launching the first IdeaJam, which streamed live on the web.

Conversations exploded through Twitter, Facebook, Blogs and Skype as participants and viewers were able to interact in real-time. The content was edited into video “teasers” and distributed throughout the Google Network across web, mobile, and GoogleTV, finally driving to the YouTube Intel Ideajam hub where viewers watched the videos unfold.

Intel technology was woven throughout these events, showing how it transforms experiences in relatable and meaningful ways, including empowering 48 content creators to bring six ideas to life via video in just 48 hours!

Ideajam exceeded goals not only in the area of Unaided Awareness (+24) but more importantly in areas that showed they were connecting their brand to better experiences with the target consumer: Brand Relevance (+10), Category Relevance (+14), Opinion (+19) and Brand Preference (+21).

These results provided a 5% or greater lift above Intel’s original goals.

The conversation and exposure driven by the rich content and engaging experience led to 27+ Million social impressions, augmenting the huge paid media reach of 883+ Million Impressions across Online, Mobile and On-Air, with YouTube Masthead performance 4x higher than the Google benchmark.