Cannes Lions
DANCE NOT ACT, Tokyo / BANDAI / 2010
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This videogame called "Fami-Tore2 (Family-Training 2)" is able to play 15 kinds of sports, so it is possible for all of family members to play it together. So target is not only for teenagers but also family and people who need to work out.
The spot focusses on a pro BMX stunt man and then suggests people who are unable to recreate the stunts themselves, should try the WII computer game.
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