Cannes Lions

COMPUTER NETWORK

RAINEY KELLY CAMPBELL ROALFE/Y&R, London / DELL / 2011

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Overview

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Overview

Outcome

The response to the direct mail piece has been overwhelming, and continues to generate revenue and significant sales opportunities for Dell. Over a 6 week period, from the beginning of March 2011, Dell has had the following response: see Confidential Information Section below.

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