Cannes Lions
COMPUTER NETWORKING EQUIPMENT
SOLUTIONS INTEGRATED MARKETING, New Delhi / CISCO / 2007
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Overview
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Credits
Overview
Outcome
* A massive 50% of invited journalists attended the launch event.
* Subsequent media coverage in print and TV helped to create huge visibility for the NOW van initiative.* “The mailer was cost effective and very impactful... Great job”- Rupa Roy, Marketing Manager, Cisco India
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