Core Gaming Challenge was a Gamers Tournament created by gamers for gamers. We called the main local Gamers web pages and Cyber cafes to decide how to form the tournament (games, places, rules, etc). After the concept was developed, we started to think about the best way to communicate with the media on our low budget.

100% sold out (350 gamers playing)100% coverage of the gamers community. (25,000)11,000 visitors to the Web Page in 11 days.The best tournament in the history of Colombian gaming. Positioning Intel Processor Core 2 Duo as a gamers brand.