Cannes Lions
COMPUTER SOFTWARE
McCANN ERICKSON BRASIL, Sao Paulo / MICROSOFT / 2006
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Overview
Entries
Credits
OVERVIEW
Execution
With these platforms, we choose the most relevant content for our audience: Gadgets, advanced news and trends of the world of the technologyThe main function of the TechGuru is to supply advanced news and trends of the world of the technology
Outcome
After two weeks, TechGuru was nominated for the ‘BOB 2005’ (Best of Blogs) awards as “the best Latin American IT news blog” from Deutsche Welle.Since it began (6 months ago) the site generated: -5.9 million page views -1,017 million unique users.
Microsoft is planning to expand TechGuru to other markets.
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