Cannes Lions
Y&R, New York / DELL / 2015
Overview
Entries
Credits
Description
Meet Marty Goldberg, the world’s greatest Five-Second Filmmaker. Using Dell technology as well as the Goldberg Method– an innovative filmmaking technique where the filmmaker himself lives life in five-second increments– Marty is out to teach aspiring five-second filmmakers the fine art of the short short short short film.
Execution
This film began with the loose concept of Five-Second Filmmaking and a character applying Hollywood blockbuster principles to the short format, but in true run-and-gun fashion, the real magic happened onset. There was a lot of improv and unscripted moments that made the cut to give the whole thing a more organic, docu feel. Much like the many five-second films we set out to inspire.
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