Objective: Develop a microsite to provide more information and interactive content in support of Sears & Levis. Present Christina Auguilera in Concert. Microsite homepage and internal pages promote: - In store specials, Christina Boutique and Christina CD promotion - Exclusive online chat with Christina Aguilera along with the opportunity to register online for email reminder - Also includes content relevant to target: photo/video gallery, biography, tour dates and community service - Promotion of sears.com. Electronics site launch Target Group - Youth/preteen/teens. Evidence of Effectiveness (increased sales, volume, market share, awareness) - Site Results Driven by banners and Rich Media Online Advertising (not including non-online driven Traffic): - Secured 404 433 page views, -14 488 registrations and - $66 792.25 in online sales revenue - Significantly increased traffic to site - total unique visitors 12-17 to sears.com site increased by 33 000 vs previous month (+42%)* -27 438 total online chat registrations (data provided by Sears).