We took a typical pre-roll ad and “condensed” it. Literally. Each set was custom-built to the exact 16:9 dimensions of YouTube video player, then crushed down to nothing so you didn’t have to keep watching it. We like to call them the world’s first self-destructing pre-roll ads.

These :15 pre-roll ads ran as paid media on streaming video sites such as YouTube.

Over 20 million views for the campaign, contributing to industry-leading, record growth for GEICO. This campaign put the GEICO message in front of countless new customers and flipped the idea of “pre-roll” ads on its head—from something worth ignoring, to something so entertaining you’d actually watch it again.