Condom home delivery

Mediaplanning is all about location and timing. The campaign was launched when the young people are out and celebrating the summer by hanging out in parks, festivals and having a lot of sex. The condom express delivery vehicles were out in selected meeting points, like the Roskilde festival and the biggest amusement park in Stockholm too create a natural meeting between the client RFSU and the target group. The whole event was supported by being present in the most important youth tv-channel and radio stations. The telephone service 0771-696969 was open 24 hours a day.