Cannes Lions

CONDOMI SEX SHOP

DRAFTFCB KOBZA, Vienna / CONDOMI / 2008

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Overview

Entries

Credits

Overview

Execution

Due to the sensual photographs and self-confident access, consumers are not animated to become sex-shopists, but to become self-assured customers who do not want to abstain from quality in their love lives.

Outcome

The rapid distribution resulted in an enormously valuable advertising value for Condomi. The self-confident branding of a plastic bag for an erotic toy shop caused a very positive feed back.

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