Cannes Lions


TBWA\BUENOS AIRES, Buenos Aires / PRIME / 2012

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The web and erotic videos are almost synonymous. So what better place to launch the new line of Prime condoms with climax control that YOUTUBE.

We decided to create a piece that shows the benefit of the product in the same code as the medium, the Youtube Player.

The result is a highly erotic amateur video very interesting to the target. Through the striptease and at the peak of the climax the video stops and shows the spinning wheel used by YOUTUBE to indicate the loading of the video.

Obviously this is part of the idea and this symbol represents the effect produced by the use of condoms during sex.

After a few seconds of the spinning wheel the concept reads: delay your orgasm.

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