Cannes Lions
ANÓNIMO, Mexico City / BIG BOY CONDOMS / 2012
Overview
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Description
Create conscience about how easy is to find sex everywhere, you dont look for sex, sex finds you. And when is there, is better to have the right protection.
Execution
We made posters for washrooms on bars an clubs and placed them for Valentine´s day celebrations to generate conscience between teenagers and young adults about the unwanted risks and consequences of unwanted pregnancy.
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