Cannes Lions

CONDOMS

PUBLICIS NORTON, Sao Paulo / PROSEX / 2003

Awards:

2 Shortlisted Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Description

Synopsis:The arrow goes into the banner and can't get out. This shows the concept of resistance that the condom Prosex has.Objective: Transmit the condom's resistance to the consumer.Target Group: Men above 15 years old.

Similar Campaigns

8 items

First Steps

TBWA\CHIAT\DAY, New york

First Steps

2021, OCULUS

(opens in a new tab)