Cannes Lions

CONDOMS

THE STRIPPERS, Tokyo / OKAMOTO / 2007

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"n.u.d.e" is a polyurethane condom newly developed by Okamoto,inc.Showing the interplay between man and woman like music videos, the movie presents new product's features such as strength and stretch using actual condoms.Considering a cultural background in Japan, the movie does not focus eroticism associated with condoms. It takes up lot of experimental pictures playing with condoms in a music video format which is familiar with the youngs, main target of the products.A series of the movies uploaded onto YouTube have been watched about 200,000 times in 20 days.

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