To whet German people's appetite for a trip to the sun during the long, dreary winter in the city – with the "sunshine line" Condor, Germany's leading charter operators. We booked the idea from the "you-ad" company, who provided us with a special adhesive film that we applied to the back windows of hundreds of high-mobility privately-owned cars. This made the windows look like they were iced up and someone had scraped www.condor.com on them. The cars could be seen all winter long throughout the city. This idea originated in the creative team.. Advertising on iced-up car windows is a completely new idea in itself. It gets better still when you use it to let two worlds collide: the tough winter and, in scraped letters, the German Internet address that's the epitome of sun, sand and sea: www.condor.com

This idea originated in the creative team.