Four TV Spots starred by its 12 inhabitants, exclusively broadcasted in Pay TV channels, invited the viewers to the village and its website, which included:a) 3D virtual tour: Take a walk through Miravete and meet its amiable neighbours guided by Cristobal, the eldest inhabitant;b) Online Reservation Office: Book a room in the “Priest´s house” Hotel or in the rural hostel;c) Advergaming of the village’s most common activity: Goat milking;d) Merchandising: Purchase the replica of the 12 inhabitants through e-commerce. Ringtones, screensavers, download of campaign materials.

e) Donations: Virtually buy tiles in order to restore the Church’s roof.

f) Who is who? Meet each inhabitant.g) How to get there? The best route to Miravete.

Public Relations: Once the campaign was concluded, a “Miravete Case Study” was elaborated and its detailed results were presented to media and advertisers to communicate the efficiency of Pay TV.

- Amidst the crisis, the thematic channels increased their advertising market share a 5.05% (value) and maintained its volume (seconds) against a decline of a 7,5% of general TV Stations. (Infoadex/Sofres);- 517.000 web visits;- Estimated Publicity: 574.540€;- Awareness: 498% increase: Before 390.840, after 1.568.700 (IMOP);- Recall: 56% (CIMEC);- 10 times more visits than turismosevilla.org, Bilbao.net (Nielsen Netratings);- 650 links and references (YouTube, Facebook) (Infometrics);- The two village bed & breakfast booked solid for four months.