We needed to generate mass reach with a limited budget and very little media.The projected response rate was for at least 3500 people to visit the website and the desired outcome to generate awareness and interaction.We literally demonstrated what a Fruit Burst tasted like by slowly inflating a giant strawberry filled with Fruit Bursts, on a billboard next to a giant pin.

Then over the month of October we blew it up until it burst.A website with a live feed to the billboard gave the whole country the opportunity to guess the exact date and time it would burst to win $5000.