Cannes Lions

CONFECTIONERY

EURO RSCG KIEV / KONTI / 2006

Film
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As a platform for our creative approach, we chose a “women-only product” concept. As for the instrument – an undisguised provocation of woman’s sexual desire.

At the time of submission, our commercial had only been on air a couple of weeks, so it’s rather early to discuss the marketing results. Nevertheless, the commercial has already provoked ‘buzz’ and a huge positive response within the target audience.