ACA-M, Self-Mobilized Citizen’s Association, wanted to remind drivers about the consequences of reckless driving. To do so we showed drivers calling the police and pleading guilty on car crashes that are still to happen due to their imprudence. That way we made clear that if a car crash can be avoided, it’s not an accident, it’s a crime. The radio spots prove that drinking and driving or texting while driving is a crime, not an accident.